Typography is more than just choosing fonts for your website—it's about creating a visual hierarchy, guiding the reader’s eye, and enhancing the overall user experience. The right typefaces can make your content more readable, while poor typography can confuse users and detract from your site’s design.
How Typography Affects User Experience:
1. Readability
Good typography ensures that your content is easy to read. Choose fonts that are legible, with appropriate spacing and sizing, especially for body text.
2. Visual Hierarchy
Typography helps establish a clear visual hierarchy, making it easier for users to navigate the content. Headings, subheadings, and body text should vary in size and weight to guide the user through the page.
3. Branding
Fonts convey personality. Whether you choose a modern, sleek font or a more traditional serif, typography communicates your brand’s identity. Make sure your type choices align with the tone of your brand.
“Typography is the craft of endowing human language with a durable visual form.”
— Robert Bringhurst
Tips for Choosing Typography:
Limit Font Styles: Using more than two or three fonts can overwhelm users. Stick to a primary and secondary font for simplicity.
Consider Web-Safe Fonts: Ensure your fonts are compatible across different browsers and devices. Google Fonts offers a wide selection of free, web-friendly options.
Line Spacing and Letter Spacing: Pay attention to line height (leading) and letter spacing (tracking) to improve readability, especially on mobile devices.